Marketing Your Brand as You Outgrow Your Name
by Todd Murphy | February 8, 2012
Yes, some of you have helped us crowdsource a new brand for Utah News Clips. The obvious risk is that we would alienate some long-time, dedicated clients as we change our name to better reflect ... Read full post»
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#1 Public Relations Tip for 2012
by Todd Murphy | December 22, 2011
The art of saying, "Thank you". Yes, that is the tip. At the end of each year the public relations and advertising industry explodes with predictions for the coming year. Many of these top X ... Read full post»
2012 PR Planning: The Two Step Process
by Todd Murphy | November 30, 2011
Any public relations planning for 2012 should center around goals and objectives. With goals and objectives in place, the tools by which you gauge your success or failure can be more important than some might ... Read full post»
What’s In A Name? Your Brand!
by Todd Murphy | October 25, 2011
I've heard this phrase many times, and each time it strikes me as a riddle. Is there more to this question than the words convey? When it comes to your name, personally, the words of ... Read full post»
Lessons Learned: VMS Is Gone
by Todd Murphy | September 2, 2011
Looking back over the past week I see a couple lessons to be learned from the bankruptcy of VMS. Many things will be said by competitors, and some past employees, but here are my takeaways. ... Read full post»
VMS Closes. What Can You Do Now?
by Todd Murphy | August 29, 2011
By now most have heard the biggest broadcast monitoring news in the last 35 years. The father of TV news monitoring, Video Monitoring Services, has file Chapter 7 bankruptcy. As they move to liquidate the ... Read full post»
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Utah News Clips has created this blog to illuminate ideas related to the intersection of communication fundamentals and new channels of information distribution. Our media analysis and position as a news monitoring service has led us to the conclusion that the fundamental rules of public relations communications has not changed, only the tools we have at our disposal are new (#TheNewsClips).